It is designed for disassembly and at least 50% of the materials used can be recycled. Photograph: David HellqvistДЄ growing area is its Earthkeepers line, Timberland's most eco-conscious footwear. Now the brand is keen to put more emphasis on its green index.ДЄttention to detail вЂ¦ workers in the Timberland factory. Timberland was one of the first boot brands to advertise on television, and helped introduce the idea of putting logos вЂ“ in its case, a tree symbol вЂ“ on the outside of the footwear, hyping itself to create brand awareness. It works on so many levels, for everyone from rappers to riggers,' says Matthew Miller. Every stitch, every piece of material and every step in the construction process.

'It's all about function, that's what makes it an iconic piece of design. Many of London's hottest menswear designers, including Martine Rose, Matthew Miller and Shaun Samson, have recently put Timberland back on to the catwalk in various customised incarnations. They can also move into a more stylish space you can wear the boots any place and with anything.' As such, the wheat-coloured boot joins the likes of Converse Chuck Taylor, Nike Dunk and Clarks desert boot: effortless classics untainted by time. 'We continue building gear so people can enjoy outdoor experiences while still looking good. 'The hip-hop community liked the authenticity of the yellow boot, it became a key part of their wardrobe,' Pawlus explains. The boot is so popular because it doesn't conform to one certain genre, it can be put with anything and help create a look.' 'It's extremely masculine and incredibly versatile, it can be worn by 90s jungle heads and everyday builders. 'I like the classic yellow boot as it's exactly just that, a normal no-frills boot,' says Elgar Johnson, fashion editor at British style magazine i-D. Interest in the boot hasn't faltered among contemporary musicians it's the footwear of choice for artists such as Rihanna, Jay-Z, Kanye West and A$AP Rocky. Producer and rapper Timbaland was even given his stage name вЂ“ by Jodeci member DeVante Swing, according to his biography вЂ“ due to his fondness for the boots. Wu-Tang Clan, Mobb Deep and DMX wore the boots and gave them the all-important street cred.

'So he made one, with the wheat-coloured waterproof leather вЂ¦ and it caught on pretty fast.'Дefined by this yellow boot, the brand took off in the 1990s when US hip-hop artists wore Timberlands. 'It all began in the early 70s, when Sidney Swartz noticed that the American 'working man' had a genuine need for durable leather boots that kept them dry while outdoors,' says Chris Pawlus, Timberland's creative director. Timberland treasures вЂ¦ the classic yellow boot, Earthkeepers boat shoe and Earthkeepers Cupsole boot You canВ be sure that the yellow boot accounted for a fair chunk of that. Bought by sportswear giant VF Corporation in 2011, the brand saw net income increase by 13% in the first nine months of 2012, reaching ВЈ479m. That's what Timberland did вЂ“ and it shows in its earnings. Often, though, this additional dimension isn't chosen by the brand, it happens organically it's all about being in the right place at the right time with the right look, style and attitude. Similar success has been achieved with the help of music or art by other labels, such as Converse вЂ“ which had Hot Chip front its campaign in 2010, and currently has ads shot at gigs and in clubs around the world. It's not enough to have a loyal following of fashionistas, you have to reach outside the industry bubble. This boot, which gave Timberland its company name, celebrates its 40th anniversary this year and can truly beВ dubbed a fashion classic.ДЇor a shoe to become so popular вЂ“ and still sell millions of pairs each year вЂ“ it must transcend fashion and penetrate another pop-cultural sphere. It's one of fashion's most recognisable pieces of footwear, favoured across the board, from hipsters to workmen, rappers and pop royalty. This, however, is the drill dedicated to the creation of a pair of yellow, eight-hole Timberland boots. M ade up from 39 components and constructed via 80 separate factory floor steps, you'd be forgiven for thinking the subject in question is a piece of Nasa technology.

Orjinal timberland bot